PROJECT DIRECT™ Direct Trade Program
Project Direct™ is our unique direct trade verified sustainable program that’s the perfect blend of fair pricing, sustainability, personal relationships at origin and high-quality coffee. Simply put, our buyers work directly with growers in pursuit of a mutually beneficial goal—the best quality coffee, produced sustainably, at a price well above fair trade. Additionally, Project Direct ensures that a premium is paid to farmers that produce exceptionally high-quality coffee. More than a simple transaction, our Project Direct program has a lasting positive effect on farmers, their families, and their communities.