Joe Prewett joined Coffee Bean International as Vice President of Marketing in November 2008. He oversees the company’s marketing strategy as well as the business direction for the company’s key accounts.
At Coffee Bean International, Joe combines two of his passions: great coffee and creative, company-building marketing. Leveraging his brand-building experience, Joe is repositioning Coffee Bean International within the coffee trade. He has also invigorated the company’s coffeehouse business, a segment of the coffee business where Coffee Bean International has history, and unique strategic advantages.
Joe brings with him years of innovative marketing experience. Prior to Coffee Bean International, Joe was Vice President of Marketing at Medical Research Institute (MRI), a high growth supplement and beverage company. During his tenure, he introduced 15 new individual brands and extensions and grew sales by $18 million through integrated marketing planning, packaging innovation, strategic channel relationships, brand awareness campaigns and international expansion.
Joe received an M.B.A. from the Anderson School at UCLA, with concentrations in marketing and entrepreneurship.
Favorite coffee: Italian Roast is my favorite blend. Our new lot of Ethiopian Yirgacheffe is my favorite single origin.
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