Project Direct™ Direct Trade Program
Project Direct™ is our unique direct trade program that’s the perfect blend of fair pricing, sustainability, personal relationships at origin and high-quality coffee. Simply put, our buyers work directly with growers in pursuit of a mutually beneficial goal—the best quality coffee, produced sustainably, at a price well above fair trade. Additionally, Project DirectTM ensures that a premium is paid to farmers that produce exceptionally high-quality coffee. More than a simple transaction, our Project DirectTM program has a lasting positive effect on farmers, their families, and their communities. br> Learn more about Project DirectTM.
Behind the Scenes at Project Direct
Roastmaster Paul Thornton and Green Coffee Buyer Chris Wade discuss the origins and process behind Project DirectTM and buying from the farmers in Peru.