Coffee has historically been a crop grown to satisfy the demand of the developed world at the cost of a lower quality of life for producing communities. Now, the coffee industry has the tools, the energy, and the momentum to create a paradigm shift and redefine coffee as we know it. But, before we can change the coffee world, we have to measure our current baseline and concrete steps already taken, so we can design our intentions around real information. We need a measurement tool. And, now we have one: START.
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It is a force to be reckoned with when a group of dedicated representatives from all aspects of coffee—growers, certifiers, importers, social programs, roasters, and retailers—rendezvous to discuss how to move the dial on our industry’s sustainability meter. The winter ’11 Sustainability Council Retreat over the past weekend was a productive and fulfilling meeting of the minds. Read more »
The Coffee Bean International 2011 Sustainability Report is now live. This year, we made huge strides toward shifting our waste ratio, with the ultimate goal of hauling zero waste to the landfill. We also dramatically reduced our travel miles, which will impact our overall carbon footprint. Additionally, we grew our direct trade portfolio and off-commodity-market purchases, which isolate farmers from the coffee price volatility that is driven now primarily from investors/speculators. Through these direct relationships we can address coffee’s biggest sustainability issues. Read more »
Organic food was once the only choice consumers had. Before synthetic fertilizers, herbicides and pesticides were invented, that was it.
It was reported this month that the organic coffee market has topped $1.3 billion, securing its place as the most valuable organic product imported into the US. This is surprising. Most of what you read about organics pertains to produce, meat, dairy, eggs, and baby food. That’s because there is a clear and direct perceived health benefit. For example, when your customers stand in the produce aisle and pick up a piece of fruit, they understand what the organic apple offers. So why is organic so important to coffee drinkers? Read more »