Today’s economy has helped create a shift in how Americans buy coffee. Now is the time for retailers to develop and elevate, their private brand offerings. We call it the perfect storm.
The increase in specialty coffee consumption (I lump together Premium and Specialty coffee – to be explained another time.) is fueled in part by increased demand. It’s simple. McCafe, Starbucks and Dunkin’, since January, have poured upwards of $200 million into national advertising to promote coffee and espresso drinks – referred to as the “coffee wars.” That means more American shoppers are thinking about good coffee – as in Arabica coffee. Not necessarily specialty coffee (McCafe and Dunkin do not make the grade), but coffee none-the-less. Read on. Read more »