Private Brand Coffee: The Perfect Storm

Today’s economy has helped create a shift in how Americans buy coffee. Now is the time for retailers to develop and elevate, their private brand offerings. We call it the perfect storm.

Coffee Wars

The increase in specialty coffee consumption (I lump together Premium and Specialty coffee – to be explained another time.) is fueled in part by increased demand. It’s simple. McCafe, Starbucks and Dunkin’, since January, have poured upwards of $200 million into national advertising to promote coffee and espresso drinks – referred to as the “coffee wars.” That means more American shoppers are thinking about good coffee – as in Arabica coffee. Not necessarily specialty coffee (McCafe and Dunkin do not make the grade), but coffee none-the-less. Read on. Read more »


Paul Thornton descriptive cupping in Rwanda

The internet connections in Rwanda are really good, but the ability to use them is not. It’s great for anything like checking e-mail or opening a simple web site, but not for, say, something like opening a file. Read more »

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