Posts by Sarah beaubien

Just Arrived: Project Direct™ Peru San Ignacio!

We are buzzing because the San Ignacio has finally arrived! After many miles traveled and hundreds of coffees tasted, we chose our new direct trade coffees from 20 small farms in the San Ignacio region of Peru. The ideal terrain and dedication of the farmers initially attracted us to the region. After witnessing the passion for producing a great coffee experience, we are excited to have a long-term direct buying relationship with the farmers of San Ignacio. As part of an intimate relationship we are committed to regional stability, healthful farming practices, and economic transparency, which is the key in allowing farmers to command higher prices. Read more »

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Healani Farm: Third Place Winner in Kona Coffee Competition

Until 2006, Gary Williams combined all of the coffee harvested from his scattered Kona farms—regardless of quality—and sold it in bulk to a mill. Then, through an enlightening conversation with Paul Thornton, Coffee Bean International’s Master Roaster, he realized that farms surrounding his Healani Farm were winning awards, and by blending coffee of exceptional quality with that of average quality, he might be missing out on an opportunity to offer some even better qualities and receive payment at the upper end of the market price range, for this improved quality. Read more »

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