Coffee Bean International® Launches Redesigned Website

New Video takes Visitors Behind-the-Scenes, Offering Richer Experience and More Content
Publish Date: 
June 21, 2010

Coffee Bean International today announced the launch of its newly designed website at www.coffeebeanintl.com.  The improved and expanded site features more robust content and additional resources that demonstrate the quality, innovation and services offered by one of the nation’s leading private brand specialty coffee roasters.

Features include a behind-the-scenes video tour of Coffee Bean International’s state-of-the-art LEED® Silver certified facility.  Viewers witness the Portland-based company’s use of small-batch roasting and the latest packaging technology to produce authentic specialty coffee. They see the well-engineered process of moving green coffee from burlap sacks to freshly roasted beans, packed and ready to ship to customers of all sizes.  This video and other content was developed to better communicate the company’s  expertise in coffee sourcing, artisan roasting, and helping clients build and grow their businesses into top specialty coffee destinations.

“Our site now offers customers and partners a view into our roastery, as well as a more complete picture of our capabilities as a full-service partner across the three distinct channels we operate in,” said Joe Prewett, Vice President of Marketing at Coffee Bean International. 

The new website features are organized to provide quick and direct access to resources for private label retail buyers, restaurant coffee buyers and coffee house owner/operators.

  • For grocery buyers, restaurateurs and coffeehouse owners, the site articulates Coffee Bean International’s expertise at developing turnkey private brand or branded coffee programs, including their process of developing a dynamic and profitable presence on the shelf or menu. 
  • Viewers discover how Coffee Bean International’s partnership approach can translate their brand into a custom coffee program that complements their concept, enhances margins, and offers an exciting line-up of award-winning specialty certified organic, fair trade and direct trade coffees. 
  • A company blog “Coffee’s On!” offers news and stories from abroad, and industry insight from the company’s team of experts, including Roastmaster Paul Thornton, Product Innovation Manager Sarah Beaubien, Vice President of Marketing Joe Prewett, and Vice President of Coffee Culture Bruce Mullins, among others.

About Coffee Bean International, Inc.

Founded in 1972, Coffee Bean International is a visionary coffee company in the heart of the Pacific Northwest. As one of North America’s first roasters of specialty coffee, its unwavering commitment to handcrafted quality and sustainable business practices has earned it respect and a place among the coffee industry’s premier roaster/wholesalers. Coffee Bean International serves more than 2,000 active customers, including many independent specialty coffee retailers and prestigious larger, quality-oriented chains. Coffee Bean International operates out of a LEED® Silver certified roasting facility and invests in partnerships, direct trade and certification programs which support improving coffee quality and coffee growers' lives and communities world-wide.  For more information, visit us online at coffeebeanintl.com.