The Coffee Bean International blog—featuring insights, news, and stories, covering everything coffee from tree to cup.
Talking about earthquakes almost certainly causes them, that is now my belief. After discussing the earthquake in Mexico City yesterday, we were treated to multiple tremors in San Salvador last night. But all in good fun. I am currently traveling with our very own Lauren of Public Domain coffee to visit our Direct Trade producers in El Salvador. We are both California girls, so the tremors did not faze us, and we were rearing to go this morning. Read more »
You say Starbucks®. I think…top-tier brand. Defiantly stubborn in their tradition of quality. I think…innovative product marketing. America’s specialty coffee lexicon. I think…unbelievable product and customer experience consistency (excluding airports, hotels, and cafeterias, of course). Starbucks equals decommoditization of coffee, circa 1990. Read more »
The Coffee Bean International 2011 Sustainability Report is now live. This year, we made huge strides toward shifting our waste ratio, with the ultimate goal of hauling zero waste to the landfill. We also dramatically reduced our travel miles, which will impact our overall carbon footprint. Additionally, we grew our direct trade portfolio and off-commodity-market purchases, which isolate farmers from the coffee price volatility that is driven now primarily from investors/speculators. Through these direct relationships we can address coffee’s biggest sustainability issues. Read more »
I never had the opportunity to meet John C. Vaughan from St. Louis. And that saddens me, because he looks like the sort of man a person would WANT to meet… especially if they were a person like me that is (and as John obviously was) absolutely crazy about roasting coffee. Read more »
Coffee has historically been a crop grown to satisfy the demand of the developed world at the cost of a lower quality of life for producing communities. Now, the coffee industry has the tools, the energy, and the momentum to create a paradigm shift and redefine coffee as we know it. But, before we can change the coffee world, we have to measure our current baseline and concrete steps already taken, so we can design our intentions around real information. We need a measurement tool. And, now we have one: START.
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I journeyed to Tanzania and the annual EAFCA (Eastern African Fine Coffees Association) conference as an honored guest of the Association, being asked to give two presentations during the convention. It was a privilege to be invited to be a speaker at the event, a role that I enjoy fulfilling anytime and anywhere in the world where I can talk coffee with a room full of people that love it as much as I do! Read more »