November 2009

Who is selling your brand’s share of the espresso category?

If a national brand is selling what should be your brand’s share of the low competition espresso market, you can claim it now.

Coffee Bean International can produce a top-quality espresso tin for your brand so you can now sell your share of this highly valuable (as in 50% gross margin valuable) market. We know the days are gone when private brand offerings were reserved for the bottom shelf. These specialty tins will attract new buyers, as a high value proposition on espresso in tins is rarely available. Read more »

Posted

Private Brand Coffee: The Perfect Storm

Today’s economy has helped create a shift in how Americans buy coffee. Now is the time for retailers to develop and elevate, their private brand offerings. We call it the perfect storm.

Coffee Wars

The increase in specialty coffee consumption (I lump together Premium and Specialty coffee – to be explained another time.) is fueled in part by increased demand. It’s simple. McCafe, Starbucks and Dunkin’, since January, have poured upwards of $200 million into national advertising to promote coffee and espresso drinks – referred to as the “coffee wars.” That means more American shoppers are thinking about good coffee – as in Arabica coffee. Not necessarily specialty coffee (McCafe and Dunkin do not make the grade), but coffee none-the-less. Read on. Read more »

Posted
Categories

Organic Coffee: Past-Present-Future

Organic food was once the only choice consumers had. Before synthetic fertilizers, herbicides and pesticides were invented, that was it.

It was reported this month that the organic coffee market has topped $1.3 billion, securing its place as the most valuable organic product imported into the US. This is surprising. Most of what you read about organics pertains to produce, meat, dairy, eggs, and baby food. That’s because there is a clear and direct perceived health benefit. For example, when your customers stand in the produce aisle and pick up a piece of fruit, they understand what the organic apple offers. So why is organic so important to coffee drinkers? Read more »

Posted