Coffee Bean International, Topco Associates LLC Announce Partnership
Coffee Bean International, a premier specialty coffee roaster and wholesaler, and Topco Associates LLC, a member-owned private label procurement cooperative, have announced a new partnership. Coffee Bean International will soon be providing the coffee for Topco's new World Classics Trading Company specialty coffee line.
"We have been searching for the perfect coffee partner for our World Classics Trading Company brand, and we have found it with Coffee Bean International," said Paul Best, director of product and brand innovation at Topco. "Their top quality artisan roasts, combined with their large roasting capabilities and flexibility make them an ideal Topco partner, and we're excited to introduce them to our participating members."
World Classics Trading Company (WCTC) is a private label brand that is available at Topco member grocery chains around the country. The new WCTC coffee line will launch with 13 different varieties, including single origins and blends, and will be available in participating Topco retail member locations beginning in July.
Said Patrick Criteser, president & CEO of Coffee Bean International, "We're extremely proud to be chosen by Topco to be the specialty roaster for World Classics Trading Company. This is a timely partnership: home coffee brewing has sharply increased due to the current economic climate, and we're thrilled to have the wide reach to grocery outlets nationwide that Topco provides."
Coffee Bean International will be presenting the WCTC program at the Topco Super Show in Schaumburg, Illinois, on April 27 - 30, 2009.
About Topco Associates LLC
Topco Associates LLC is a $9.9
billion, privately held company that provides innovative business
solutions for its food industry member-owners and customers. Topco
leverages the collective volume, knowledge and commitment of these
companies to create a competitive advantage in the marketplace by
reducing costs and offering winning business-building capabilities.
Together, Topco members represent more than $120 billion in sales and
thousands of stores across the country.