Coffee Bean International Offers Premium Tin Packaging to Private Label Customers

Roaster’s unique packaging capability gives retailers a new entree into the growing espresso market
Publish Date: 
September 15, 2009

Coffee Bean International, a premier US specialty coffee roaster and wholesaler, has become one of the first company of its kind with in-house capability for large scale, customized tin container packaging.

"We are thrilled to be able to offer our private label customers this valuable packaging option," said Patrick Criteser, President & CEO of Coffee Bean International. "The home espresso category is growing rapidly, and tin capabilities offer our private label clients the ability to enter the market with both a high-quality bean and a strong profit margin."

"Espresso tin packaging communicates quality and freshness to consumers. Now, in the private label market, it can also stand for good value," Criteser continued.

Coffee Bean International's espresso tin programs offer several benefits:

Increased Market Share
Presently, there is little competition in the espresso tin market in grocery stores. As consumers increasingly to turn to private labels, Coffee Bean International private label customers can compete in this growing segment with superior beans and premium packaging. Two major US retailers are already using Coffee Bean International for their new lines of espresso bean tins.

Increased Profit Margin

The tins give private label customers a product with a profit margin greater than that of its competition. An 11-ounce private branded tin has significantly higher margins – with equivalent or better quality – than national brands.

Coffee Freshness
A primary differentiator for Coffee Bean International's tin is an unparalleled commitment to coffee freshness, helping to preserve the freshness and flavor of the beans. Coffee Bean International employs a five-step nitrogen flushing system to reduce oxygen exposure throughout the packaging process, plus a "vibrate 'n' fill" can filling technology that loads coffee from the bottom up while pushing oxygen out. As a result, oxygen levels are less than 3%.

This form of packaging has another key feature: the ability to be customized for the holidays or other occasions. "We will encourage our customers to change the designs on their tins so that not only are they displayed and repurposed, but they are also collected," says Audrey Crespo, Creative Director of Coffee Bean International.