Coffee Bean International Expands Its Executive Staff

New Positions Bring Increased Focus to Grocery Segment
Publish Date: 
March 31, 2009

Coffee Bean International, a premier US specialty coffee roaster and wholesaler, is announcing the addition of four experienced personnel to its executive staff. Two of the positions – Director of National Customer Development and Director of Business Development – are new and signal the company's increased focus on the grocery chain segment for its private label business.

  • Dave Cleveland, Director of National Customer Development: Dave joined Coffee Bean International as in February 2009. He is responsible for customer strategic planning, relationships, contracts, forecasts, budgets and leading the development of the national accounts team. Dave's vision for Coffee Bean International includes growing the existing national accounts business and executing innovative customer-specific strategic plans and solutions. Passionate about coffee, he wants to ensure each customer shares the account team's commitment to quality, execution, creativity and growth.

    Dave has 20 years of consumer packaged goods management experience with diverse companies such as Gardenburger, Quaker Oats, Nestle Foods, Mission Foods, and ACNielsen. He also has extensive experience in multiple channels such as grocery, mass, drug, club, natural, convenience store, dollar, vending, and food service.

    Additionally, Dave has developed, delivered, and executed successful strategic plans with customers such as Wal-Mart, Kroger, Supervalu, Albertsons, Safeway, Costco, WinCo Foods, Whole Foods, Dollar General, 7-Eleven, and many more.

  • Steve Lehto, Director of Business Development: Steve is Director of Business Development for the Supermarket Channel at Coffee Bean International. He comes to the company with more than 40 years of experience in the supermarket business. Steve joined Coffee Bean International in 2008 with the goal of helping retailers see specialty private label coffee as a destination category that will grow sales and profits.

    Steve started his supermarket career in 1967 as a Safeway "box boy." In 1982, Safeway chose Steve to attend University of Southern California's Food Industry Management class. This led to many opportunities in the food industry, including HEB, Harris Teeter and Fleming Foods and Albertsons Super Saver. In 1996 he became President of a Fleming's Retail Group in South Florida.

  • Carrie Carlson, National Account Manager: Carrie Carlson joined Coffee Bean International as National Account Manager in January 2009. She is responsible for cultivating and maintaining relationships with her grocery and food service accounts and helping them grow through the marketing of new products and programs.

    At Coffee Bean International, Carrie is focused on raising the national profile of both the company and specialty coffee. By taking the time to educate her accounts and their customers about specialty coffee, she aims to help elevate coffee to the level of wine, making it a destination category.

    Prior to joining Coffee Bean International, Carrie was Field Marketing Manager for Grocery Outlet, Inc.

  • Joe Prewett, Vice President of Marketing: Joe joined Coffee Bean International as Vice President of Marketing in November 2008. He is responsible for setting the company's marketing strategy as well as providing business direction for the company's key accounts.

    Coffee Bean International, Joe is able to combine two of his passions: great coffee and creative, company-building marketing. Leveraging his brand-building experience, Joe is repositioning Coffee Bean International within the coffee trade. He also plans to emphasize the company's coffeehouse business, a segment of the coffee business where Coffee Bean International has unique strategic advantages.

    Joe brings with him years of innovative marketing experience. Prior to Coffee Bean International, Joe was Vice President of Marketing at Medical Research Institute (MRI), a high growth supplement and beverage company. During his tenure, he introduced 15 new individual brands and extensions and grew sales by $18 million through integrated marketing planning, packaging innovation, strategic channel relationships, brand awareness campaigns and international expansion.