Coffee Bean International Expands Distribution of Café Tierra Line of Organic, Fair Trade Coffees

The original certified organic specialty brand is now available to the grocery market
Publish Date: 
November 02, 2009

Coffee Bean International, one of the country’s leading specialty coffee roasters, announced it is expanding the handcrafted, organic and Fair Trade Café Tierra® line of coffees and will make it available to grocery stores nation-wide as a high quality and superior value offering.

Created in 1983, Café Tierra was the first certified organic specialty coffee brand in the US, but until now has only been available to independent coffeehouses.

“We are very proud of Café Tierra, both in terms of its innovative history and continued quality. We’re pleased to make it available to retailers across the country who are looking for a high quality, and high value coffee brand to satisfy the cost-conscious organic buyer,” says Patrick Criteser, President & CEO of Coffee Bean International.

Coffee Bean International continues the Café Tierra heritage of leadership in sustainability by being 100 percent certified organic by both OCIA International and USDA, as well as Fair Trade Certifiedª by Transfair. In addition, Café Tierra sales support Coffee Kids, a nonprofit committed to helps coffee-farming families improve their quality of life, with 50 cents donated for every bag of coffee sold.

Café Tierra now represents all four of the major coffee growing regions, with a full range of roast levels and flavor profiles. The line features thirteen coffees: six single origins (Nicaragua Rico, Nicaragua Vivo, Sumatra Lake Tawar, Ethiopian Yirgacheffe and Guatemala Las Colinas) and five blends (Los Montes, Casa Sol, La Fuerza, El Mosaico and Espresso Bravo), with two blends also available as water processed decaffeinated.

The Café Tierra coffees feature a hand-drawn label image and are packaged in 12-ounce, four-corner bags with one-way structural valves for freshness. Retailers have access to attractive merchandising tools and displays with branded graphics and educational information, moveable floor displays, clip strips, shelf signage, single-brew samplers, and bulk units complete with grinders.

About Coffee Bean International

Coffee Bean International Inc., founded in 1972 and headquartered in Portland, Oregon, is one of North America’s first specialty coffee roasters. Today it is recognized as one of the industry’s premier roaster and wholesalers. The company is committed to small batch roasting process, and to research and innovation focused on producing top quality specialty coffees through its clients to the consumer. Clients are more than 2,000 independent specialty coffee retailers and select larger grocery and restaurant chains. Coffee Bean International operates out of a LEED® Silver certified roasting facility and invests in partnerships, direct trade and certification programs which support improving coffee quality and the coffee growers’ lives and communities world-wide. For more information, visit www.coffeebeanintl.com.